Those dudes with cameras at your kids’ games? That would be MLB Network
MLB Network, the TV arm of Major League Baseball, stretches the definition of “major” in its August TV schedule. Not content to let ABC have all the fun with the Little League World Series, MLB Network has declared August “Youth Baseball Month.” From its own release:
MLB Network today announced that August will be “Youth Baseball Month” on MLB Network, with exclusive broadcasts of the final rounds of the RBI World Series presented by KPMG, New Era National Youth Baseball Championships and the Cal Ripken World Series this August. Coverage will begin on August 9 with the Senior Boys RBI World Series presented by KPMG, continue with the Cal Ripken World Series on August 21 and 22, and conclude with the New Era National Youth Baseball Championships from August 27-30 for the 10-Under and 12-Under divisions.
Hall of Famer Cal Ripken Jr. will join his brother and MLB Network analyst Bill Ripken in the broadcast booth throughout the Cal Ripken World Series. Broadcast teams for each event will include MLB Network on-air talent.
“Welcome to MLB Network, everybody. I’m Cal Ripken, and joining me in the booth is my brother, Fuck Face.”
In case you don’t know, RBI Baseball is MLB’s inner-city program. Cal Ripken [which is a 12-and-under championship] is what used to be the Babe Ruth League. And the New Era Championships (yes, New Era is the name of the sponsor) has 10-and-under and 12-and-under national championships. So if you thought a Little League World Series was exploitative, just wait!
“As part of our 24/7 coverage of baseball, it’s important to include programming that is relevant to the sport’s younger players and fans,” said Tony Petitti, President and CEO of MLB Network. “These three marquee events are deserving of a national TV audience and we are looking forward to bringing them to MLB Network this summer.”
Translation: We can fill dead air time! Yay!
Within five years, if your kid’s league isn’t on TV, then the game just won’t be worth playing.