Just in case you weren't sure whether youth sports was a business
I could talk about multiple cities’ plans for multimillion sports complexes, the franchising of youth sports leagues, Little League’s reliance on its televised World Series coverage for a large bulk of its revenue, and the kids’ section at Dick’s Sporting Goods as signs that youth sports is not a fun activity, but a business.
But no sign is quite as clear as this notice from Sports Business Journal about a special issue:
Youth sports have received more scrutiny as a business opportunity as companies look to develop new revenue streams. The increased attention garnered by young athletes increases the viability of youth sports as a media property. However, the fractionalized nature of youth sports and concerns over exploiting young athletes poses significant hurdles for those wanting a piece of the market. Publishing Date: August 17 Close: August 3 Materials Close: August 5.
For information on advertising, contact National Ad Director Julie Tuttle at 212-500-0711 or email@example.com.