South Africa — less apartheid, more drunk sports dads

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The above ad is airing in South Africa. It’s a product of the ARA, the country’s Industry Association for Responsible Alcohol Use. (Why not IARAU? Beats me.) Meaning, every Miller you drink is could be paying for parent company SAB’s portion of producing and airing this ad.

That it was made by the alcohol companies themselves explains why drunk dad is merely annoying and embarrassing — and why his beer has a brand-covering koozie. Or maybe South African drunk sports dads are more tame. All I know is, in the United States, particularly in Massachusetts, drunk dad confronting the rugby coach about why his son is on the bench would have ended with somebody getting a beatdown.